My professional journey started at an experiential agency, People. Over more than four years as a strategist and copywriter, I worked with clients from the British Film Institute to the Special Olympics.

I then spent two years on the Editorial team at Serpentine, a leading contemporary art gallery. There, I collaborated with research and exhibitions teams, co-curated Serpentine Podcast, and worked on texts, films, audio guides, and a digital magazine.

Since late 2023, I’ve supported my clients as a full-time freelancer. I’m also a writer and artist with an MA in Writing from the Royal College of Art, and I’m continually growing my own creative practice alongside my freelance projects.

Why work with me?

My varied background helps me adapt to your needs.

Moving across sectors and between very different organisations has made me aware of how diverse teams’ needs can be. So, whether you’re an education lead, a fast-paced studio, or a solo creator, I’ll always start by understanding your world and homing in on your specific goals.

My approach is always informed by your audience.

From the live events world to art museums, each part of my working life has shown me the importance of thinking audience-first. I’m here to help translate complex ideas into clear language and intuitive journeys, so that more people can connect with them.

My multifaceted skillset can enrich our collaboration.

As a holistic creative, I’m always carrying all the hats I wear. I bring my strategic eye, imagination, and rigorous attention to linguistic detail to everything I do. That’s the case whether I’m delivering a targeted service for a few hours, or stewarding your project from start to finish.